Buy it once, play forever!
 
 
INITIAL BUSINESS PLAN
March 2005
 
MARKET ASSESSMENT
  • US and Canada support ~400 independent games stores
  • Estimated 30,000 gamers in the US
  • Most Euro-games sell only 4,000 to 10,000 units
  • Market dynamic supports experimenting to develop break-out products/offers
  • Growing enthusiasm for segment led by success of Settlers of Catan

 

Key Finding: Euro-Games market is small but viable for niche suppliers

 

CAMBRIDGE GAMES FACTORY OFFERING

 

Entry Requirements

  • Well designed games
  • Extensive playtesting
  • Full color printing

Business Focus

  • Consistent branding
  • Partnership to grow  overall games market
  • No lemons

 

Competitive Advantages

  • Innovative marketing/ demand generation
  • Short print run capability
  • Collaboration with independent designers

 

Step 1: Learn the ropes : use first four games to build successful micro-business

 

Step 2: Establish and grow Cambridge Games Factory offer to viable scale

 

Step 3: TO BE CONTINUED...

 

BIG IDEAS

for small business

 

Home | About CGF | Partners | Team | Vision
Copyright © 2006 Cambridge Games Factory. All Rights Reserved.